About the role
We’re looking for a
Senior Growth Marketing Lead to own user growth end-to-end for Otto, a new neobank/fintech app built on Ethereum.
This role sits at the intersection of
performance marketing, lifecycle/CRM, and product-led growth. You’ll be responsible for scaling acquisition while building the systems that drive activation, retention, and long-term value.
This is a
high-ownership, highly autonomous role. You’ll be expected to identify opportunities independently, define strategy, and execute without detailed briefs. Success requires strong judgment, comfort with ambiguity, and the ability to balance hands-on execution with long-term growth architecture.
What you’ll do
Growth & Performance Marketing
- Own and execute user acquisition across paid and organic channels (paid social, search, partnerships, referrals, incentives).
- Manage and optimize budgets, CAC, and conversion funnels across the full lifecycle.
- Partner closely with Product and Engineering to improve onboarding, activation flows, and conversion rates.
- Analyze performance using analytics tools (Amplitude, Google Analytics) and translate insights into clear, prioritized action.
Retention Strategy & Full-Funnel Growth
- Define and lead Otto’s growth and retention strategy, connecting acquisition, activation, engagement, and loyalty into a cohesive customer journey.
- Own core retention metrics - activation, churn, reactivation, LTV - and deliver measurable business impact.
- Design and run integrated full-funnel campaigns that link upper-funnel awareness to mid-funnel conversion and long-term retention.
- Lead retargeting and re-engagement programs that convert paid audiences into loyal, retained customers.
- Establish shared KPIs across acquisition and lifecycle, tying brand and performance spend to downstream retention and LTV.
CRM & Lifecycle Marketing
- Develop and own a CRM strategy across email, push, in-app, SMS, and emerging channels.
- Build personalized, trigger-based lifecycle programs that drive engagement at scale.
- Leverage customer data and segmentation to power automation, experimentation, and continuous optimization.
- Build modular lifecycle systems that connect acquisition insights with activation and retention workflows.
Data, Insights & Growth Systems
- Partner with Analytics and Data Science to define and operationalize customer health metrics.
- Use behavioral data to inform cohort analysis, churn prediction, upsell opportunities, and LTV modeling.
- Apply lifecycle insights to audience strategy, lookalike modeling, and paid media optimization.
- Translate data into strategic recommendations that shape the entire growth engine, not just individual campaigns.
Marketing Leadership & Coordination
- Own or coordinate cross-functional initiatives across product marketing, content, launches, and partnerships.
- Collaborate with designers, engineers, and external partners or agencies as needed.
- Ensure consistent positioning, messaging, and creative across all growth channels.
- Help build foundational marketing infrastructure (tooling, dashboards, playbooks).
- Manage community and audience responses on social platforms (TikTok, Instagram, YouTube).
- Manage marketing content for the website with contractors (blog, learning center)
What we’re looking for
- 5+ years of experience in growth, performance, or digital marketing for consumer products.
- Strong track record of driving measurable user growth end-to-end.
- Deep analytical mindset - comfortable with funnels, cohorts, CAC/LTV, and experimentation.
- Experience owning campaigns from idea → execution → analysis.
- Ability to balance strategic thinking with hands-on execution.
- Comfort operating in fast-moving, ambiguous environments.
- Strong communication and stakeholder-management skills.
- Interest in fintech, crypto, DeFi, or modern financial infrastructure.
- Experience with incentive-based growth (referrals, rewards, credits).
- Experience with SEO and AI SEO.
Nice to have
- Experience with compliance, legal, or regulatory constraints in fintech marketing.
- Experience launching products or features in new markets or geographies.
- Close collaboration with product teams on onboarding, referral mechanics, incentives, or pricing experiments.
- Experience scaling a consumer product from early traction to hundreds of thousands of users.